I'm a digital product and graphics designer. I love device responsive web standards, functional user interfaces and branding — especially if there's a new product or service involved.

That's pretty specific, though. Deep down I really love designing all sorts of things. I geek out on physically interactive spaces and objects, data art, computational aesthetics, as well as bio-design.

I studied visual communication and art history at The George Washington University and I'm a graduate of New York University's innovative design and technology master's program, ITP.

I live, work and ride bikes in sunny Brooklyn, NY.


Academic Experience

2010.09 — 2012.05

Master of Professional Studies
Interactive Telecommunication Program (ITP) Tisch School of the Arts, New York University

2000.09 — 2004.05

BA Visual Communications with minor in Art History
The George Washington University
Graduated Cum Laude
National Society of Collegiate Scholars
Spring 2003 semester at Sydney University, AU

Professional Experience

2012.08 — present

UX Designer, Microsoft, New York, NY

I'm only just getting started.

2012.01 — 2012.05

Interaction Designer, SumAll, New York, NY

Worked with a small team of designers and developers to release the front-end of an analytics web application. Integrating an impressive array of data sources into a smart and charming experience, the application allows ecommerce business owners to save time and make better decisions.

2011.06 — 2011.09

UX Designer, Microsoft Bing, Bellevue, WA

Worked with design, editorial, dev and program management teams to scope, design and develop prototypes for a soon-to-be-released Bing.com feature during a summer internship. The internship culminated in two presentations of the feature prototypes to senior leadership at Microsoft as well as the Bing design team.

2007.02 — 2010.08

Graphic & Interaction Designer, Empax, Inc., New York, NY

Created a range of environmental, print and interactive materials to promote nonprofit clients and their causes. responsible for designing and presenting brand strategies, identities, print collateral, environmental signage, animation, user experience and interface, content management system setup and third party plug-in and data integration, search engine optimization, user analytics and testing.

2006.12 — 2011.08

Freelance Graphic & Interaction Design Consultant, New York, NY

Worked as a sole proprietor with various clients from retail, music, film, nonprofit, real estate and technology industries to create and improve existing brand and user experiences across many platforms and media, although mostly print and web.

2004.04 — 2006.01

Graphic Designer, The George Washington University Communication & Creative Services, Washington, DC

Worked with project management and external production vendors to deliver a range of print and interactive material related to university publications and communications initiatives. responsibilities included design and implementation of print collateral, posters, animation, environmental signage, web publication and press checks.

Other Experience

2011.11 — 2012.02

Vibrant Technology Researcher, Intel Research, NYC
Grant recipient working with NYU faculty, Intel researchers and student collaborators to design and develop a prototype for a location-based interactive organism that explores what happens when technologies are re-envisioned as peers instead of tools.

2006.01 — 2006.12

English Teacher, NOVA Japan, Kure-shi, Hiroshima-ken, Japan
Taught and mentored students of all ages and abilities in small to medium-sized classes to improve proficiency in english linguistics and conversation.

Selected Press & Publications


Project: #BKME
Creative Applications (Web)
“BKME.ORG – A Web Platform for Reclaiming Bike Lanes”
by Greg J. Smith


Project: #BKME
Laughing Squid (Web)
“BKME, Web Platform For Recording Bicycle Lane Violations”
by Edw Lynch


Project: Budget Climb
Freakonomics (Web)
“What Would it Be Like to Climb 26 Years of Federal Spending?”


Project: Budget Climb
Flowingdata (Web)
“Physically climb over budget data with Kinect”
by Nathan Yau


Project: Gedenk Logo
Logo Lounge 6 (Book)
by Catharine Fishel and Bill Gardner, Rockport Publishers


Project: Pousse Cafe
Gizmodo (Web)
“A Bartender That Pours The Perfect Shot, Every Shot” by Matt Buchanan


Project: The 2007 Gotham Awards Logo
Basic Logos (Book)
by Index Book


The Alliance for Climate Protection Website
Print Magazine
“Dialogue: Martin Kace”
by Steven Heller

Selected Exhibitions


ITP Winter Show 2011, NYC


ITP Spring Show 2011, NYC


Data Viz Challenge Party, hosted by Eyebeam and Google, NYC


ITP Winter show 2010, NYC

The Cabinut

October 1, 2011

Do you live with someone that is genetically predisposed towards leaving every cabinet door in your home wide open? Do you worry that your loved one may come home to you lying on the floor, having split your skull on one of these doors? Well my friend, you are not alone.

The Cabinut aims to create a framework with which we may encourage our loved ones to close those cabinets.

In order to trigger this behavior change, I came up with a couple possible ways I could do this:

trigger 01 ideatrigger 01 ideatrigger 01 ideatrigger 01 ideaTrigger 01 motivates through social acceptance / rejectiontrigger 02 ideatrigger 02 ideatrigger 02 ideatrigger 02 ideatrigger 03 ideatrigger 03 ideatrigger 03 ideatrigger 03 ideatrigger 03 ideatrigger 04 ideatrigger 04 ideatrigger 04 ideatrigger 04 ideaTrigger 04 motivates through fear / painTrigger 05Trigger 05Trigger 05

If I really think about the specific use case I would like to design for, it’s probably best if I could get Jamie (my wife) to close any cabinet door that’s been left open. Regardless if it’s in the morning, or whether or not there are one, two or no people in the apartment. There are times when both of us are home, and she may be doing something in the kitchen and I walk in and nearly split my head – but then neither triggers 01, 02 nor 04 would account for this scenario. Trigger 03 (if installed properly) could account for all possible stray cabinet doors, but there’s the chance that there interval designated will not work for all uses of the cabinet and result in extreme annoyance, frustration and subsequent disposal.

Trigger 01 can’t account for these edge cases, but what I like better about this trigger is that it’s friendlier and there’s opportunity for more positive feedback. It would ideally use social acceptance / rejection as the motivator, whereas as Trigger 04 motivates through pain of the alarm sound and/or fear of being surprised by it.


After doing some further research into the ability, motivation and triggers needed to affect the target behavior, I quickly found out some important things. Although ability to close the cabinets is quite high, the motivating factors were virtually non-existent. The “danger” posed by these cabinets to my head are perceived to be “not that big of a deal”, and the proposed triggers were seen to be “annoying.” Hhhmmm, not the effect I was going for.

First off I wanted to devise a trigger method that requires far less technology but will still serve the same function – and possibly even better. It’s just a sticky note on the door asking: “have you closed all the cabinets?”. It’s actually better than the text because it isn’t time contingent and considering the times that Jamie leaves our apartment varies slightly from day-to-day. The sticky allows me to remind her at precisely that moment when she is leaving the apartment and could do a quick check.

To increase the motivation in the model I’ve introduced some terms of reward which should hopefully remove the perceived annoyance of the trigger. They are:

If she is able to not leave a single cabinet door open for an entire 5-day work week, then I will promptly paint a wall in our apartment that I’ve been promising to do for a while. If she can successfully pull off two straight weeks (two 5-day work weeks) of no open cabinets, then I will also paint our entire bedroom (which I’ve also been promising to do).

This uses the pleasure of getting me to perform some functions as the motivator.

Day one starts tomorrow. Stay tuned.

Update: The Cabinut, Part 2