I'm a digital product and graphics designer. I love device responsive web standards, functional user interfaces and branding — especially if there's a new product or service involved.

That's pretty specific, though. Deep down I really love designing all sorts of things. I geek out on physically interactive spaces and objects, data art, computational aesthetics, as well as bio-design.

I studied visual communication and art history at The George Washington University and I'm a graduate of New York University's innovative design and technology master's program, ITP.

I live, work and ride bikes in sunny Brooklyn, NY.


Academic Experience

2010.09 — 2012.05

Master of Professional Studies
Interactive Telecommunication Program (ITP) Tisch School of the Arts, New York University

2000.09 — 2004.05

BA Visual Communications with minor in Art History
The George Washington University
Graduated Cum Laude
National Society of Collegiate Scholars
Spring 2003 semester at Sydney University, AU

Professional Experience

2012.08 — present

UX Designer, Microsoft, New York, NY

I'm only just getting started.

2012.01 — 2012.05

Interaction Designer, SumAll, New York, NY

Worked with a small team of designers and developers to release the front-end of an analytics web application. Integrating an impressive array of data sources into a smart and charming experience, the application allows ecommerce business owners to save time and make better decisions.

2011.06 — 2011.09

UX Designer, Microsoft Bing, Bellevue, WA

Worked with design, editorial, dev and program management teams to scope, design and develop prototypes for a soon-to-be-released Bing.com feature during a summer internship. The internship culminated in two presentations of the feature prototypes to senior leadership at Microsoft as well as the Bing design team.

2007.02 — 2010.08

Graphic & Interaction Designer, Empax, Inc., New York, NY

Created a range of environmental, print and interactive materials to promote nonprofit clients and their causes. responsible for designing and presenting brand strategies, identities, print collateral, environmental signage, animation, user experience and interface, content management system setup and third party plug-in and data integration, search engine optimization, user analytics and testing.

2006.12 — 2011.08

Freelance Graphic & Interaction Design Consultant, New York, NY

Worked as a sole proprietor with various clients from retail, music, film, nonprofit, real estate and technology industries to create and improve existing brand and user experiences across many platforms and media, although mostly print and web.

2004.04 — 2006.01

Graphic Designer, The George Washington University Communication & Creative Services, Washington, DC

Worked with project management and external production vendors to deliver a range of print and interactive material related to university publications and communications initiatives. responsibilities included design and implementation of print collateral, posters, animation, environmental signage, web publication and press checks.

Other Experience

2011.11 — 2012.02

Vibrant Technology Researcher, Intel Research, NYC
Grant recipient working with NYU faculty, Intel researchers and student collaborators to design and develop a prototype for a location-based interactive organism that explores what happens when technologies are re-envisioned as peers instead of tools.

2006.01 — 2006.12

English Teacher, NOVA Japan, Kure-shi, Hiroshima-ken, Japan
Taught and mentored students of all ages and abilities in small to medium-sized classes to improve proficiency in english linguistics and conversation.

Selected Press & Publications


Project: #BKME
Creative Applications (Web)
“BKME.ORG – A Web Platform for Reclaiming Bike Lanes”
by Greg J. Smith


Project: #BKME
Laughing Squid (Web)
“BKME, Web Platform For Recording Bicycle Lane Violations”
by Edw Lynch


Project: Budget Climb
Freakonomics (Web)
“What Would it Be Like to Climb 26 Years of Federal Spending?”


Project: Budget Climb
Flowingdata (Web)
“Physically climb over budget data with Kinect”
by Nathan Yau


Project: Gedenk Logo
Logo Lounge 6 (Book)
by Catharine Fishel and Bill Gardner, Rockport Publishers


Project: Pousse Cafe
Gizmodo (Web)
“A Bartender That Pours The Perfect Shot, Every Shot” by Matt Buchanan


Project: The 2007 Gotham Awards Logo
Basic Logos (Book)
by Index Book


The Alliance for Climate Protection Website
Print Magazine
“Dialogue: Martin Kace”
by Steven Heller

Selected Exhibitions


ITP Winter Show 2011, NYC


ITP Spring Show 2011, NYC


Data Viz Challenge Party, hosted by Eyebeam and Google, NYC


ITP Winter show 2010, NYC

QS Review – Tracking the Subjective against the Quantitative

September 24, 2011

Subjective, but definitely 10oz

As part of this week’s assignment for DIY Health, we were asked to take a look at the archive of Quantified Self talks and review a couple by considering some question, like:

Are objective / quantified metrics always better? Are subjective/qualitative measures always suspect? Is QS a way of discreetly organizing our body? Are we beginning to set up a shared language about the body and the self? What the hell might this lead to? Will this look more like Gattaca? Or something else completely? Can we ever really know our bodies? Can we ever really know our selves?

I watched about ten of these, mostly on the first couple of pages of the vimeo group and found some more interesting than others. I wondered why some people were investing all this time to disrupt their normal lives to do a particular experiment if they had no clear understanding of they were either trying to prove or disprove. The couple talks I did find interesting had very explicit commentary on what they believed we should be trying to achieve through self-tracking. For example, Quinn Norton gives a really quick but useful talk on self-tracking for insight:

What I found to be valuable here is that she stresses that the results of our experiments will only ever be as good as our questions – something possibly more obvious to a scientist but less so to us techno-tinkerers. We should set out to either prove or disprove something and that if we do find our results to be negative, we should just accept it and move on. If looking at the data we’ve collected we find something useful, the most important step is to act on what is the data is telling us. The data is in fact the means, not the end. So – she stresses – we should put down our notebooks and our data and apply its insights to improve our subjective experiences of the world which is in fact what we should be optimizing (not data). In order to best do this, we should try to track our subjective experience alongside quantifiable data – something I believe would improve a project like this:

This is no doubt a beautiful and very nice project, however I believe that it’s emphasis on the subjective without a corresponding emphasis on some quantifiable data doesn’t allow any real insights to shine through (but yes – she did mention that using skype did improve her mood).

In addition to tracking a subjective experience against quantifiable data, I found that Seth Robert’s suggestion that we can use the QS methodology to prove or disprove assertions made by those more established and brainy thinkers that otherwise lack the tools to test their ideas through experimentation. He suggests specifically that QS methods could be used to test out the benefits of the Paleo Diet.¬†Although I will admit to knowing relatively nothing about this diet, I do think that this builds on what Quinn Norton was saying. We should really have a good idea of what we’re asking of our experiment, and while we’re at it why not try and take a crack at some of these ideas already floating around out there and work towards some kind of resolution.

The last one I want to mention is this talk by Kai Chang as to the benefits of CrossFit:

I think he has a nice insight here, which gets totally lost, and that is the idea that joining a gym is not a sufficient motivating factor for personal fitness. This is where BJ Fogg’s model might come in handy. Knowing that the factor he has isolated is motivation, he might better be able to communicate the value of his experiment. Without doing this by the end of the talk you start to believe that this guy is saying he exercised and got in better shape. Great. We all know this. Looking carefully, though we can see that what he’s saying is not that CrossFit got him in shape, it’s really that CrossFit acted as great “spark trigger” by giving him the repeating metrics to motivate his participation.

In summary, my takeaways are this:

  1. Focus on ideas to prove or disprove
  2. Track the subjective and the quantifiable at the same time
  3. Communicate insights by building (on existing or new) models

[image credit: Fellowship of the Rich]